Overview
- The long-standing partnership between Bossing Vic Sotto and Hanabishi is a celebration of shared values and a commitment to bringing quality, affordable appliances to Filipino families.
- Through memorable campaigns and consistent delivery over a decade, our collaboration has built a strong foundation of authenticity and trust with Filipino households.
- As we celebrate Bossing Vic's birthday and our lasting alliance, we reinforce our roles as reliable partners dedicated to making everyday life more joyful and convenient for Filipinos.
When it comes to bringing saya and ginhawa into Filipino homes, few names resonate quite like Bossing Vic Sotto. Today, we celebrate not just his birthday, but also the lasting and meaningful partnership he shares with Hanabishi.
This collaboration goes beyond your usual brand endorsement. It's a genuine connection built on a shared goal—to make everyday life easier, more joyful, and more practical for Filipino families.
On this special day, let’s join Bossing Vic and Hanabishi in their celebration of his birthday and their ongoing partnership, continuing to bring joy and convenience into homes across the country.
Why Vic Sotto and Hanabishi are the OGs of Quality and Trust
As a beloved figure in Filipino households, Bossing Vic Sotto shares a special bond with Hanabishi, a brand that has also become a household name. For years, we've been committed to providing Filipinos with reliable, affordable home appliances, with Vic as the perfect embodiment of this mission.
Proven Track Record
Our partnership with Vic has stood the test of time. Over a decade of collaboration has allowed us to navigate challenges and changing trends, continually delivering on our promise of quality products. Since our first campaign in 2014, his trust in Hanabishi has only strengthened, helping us maintain our position as a leading appliance brand in the Philippines.
Shared Mission and Values
At the heart of our enduring partnership is a shared mission to improve Filipino family life. Hanabishi’s commitment to offering practical, affordable appliances aligns seamlessly with Vic’s personal values of family and practicality, which he champions on and off-screen.
Together, we’re not just selling appliances; we're helping make everyday life a little easier and more enjoyable for Filipino families.
Consistent Delivery to Filipino Households
For years, Bossing Vic and Hanabishi have been staples in Filipino homes, consistently delivering on the promise of quality and trust. Vic’s relatability and Hanabishi’s dependable products ensure that Filipino households continue to enjoy comfort and convenience every day.
Memorable Campaigns Through the Years
Vic has been the face of our campaigns, positioning Hanabishi as the "partner of practical moms and Bossing." These memorable campaigns have showcased our commitment to providing affordable, reliable products for Filipino households. Here are some of our highlights:
The “Coffee Break ni Bossing” campaign resonates with consumers who value practical appliances like coffee makers, which aligns with the Filipinos' love for coffee. While in the “Coolest Bossing” campaign, Vic’s persona was the perfect fit for appliances designed to bring comfort during the summer heat.
When Vic married Pauleen Luna in 2016, Hanabishi celebrated by gifting the couple a generous package of home appliances. This heartfelt gesture connected us to one of the most important milestones in Vic’s life and reinforced our role as a partner in Filipino families' celebrations.
Our long-standing collaboration with Eat Bulaga!—including segments like “Sugod Bahay”—has allowed us to directly support Filipino families, further solidifying our place in their lives.
The Secret Behind this Lasting Partnership
The enduring bond between Vic Sotto and Hanabishi is built on a foundation of authenticity and dependability. It’s not just about products—it’s about a shared commitment to making life easier and more enjoyable for Filipino families. Through years of collaboration, Vic’s genuine presence and Hanabishi’s steady dedication to quality have become symbols of trust for generations of Filipinos.
As we celebrate this incredible journey, Bossing Vic Sotto and Hanabishi, in their shared celebration, remind us that great partnerships are rooted in more than just shared goals—they’re grounded in values that continue to resonate across generations
Authenticity
Vic Sotto’s relatable and grounded persona aligns perfectly with the values Hanabishi upholds. Choosing him as our brand ambassador wasn’t about celebrity endorsement—it was about representing practicality, reliability, and authenticity in a way that resonates deeply with Filipino families.
Dependability
Dependability remains at the heart of our collaboration. Together, we’ve adapted to various ups and downs, including the pandemic, all while remaining committed to providing reliable, practical products. What makes this partnership even more impactful is how Vic’s unwavering trust continues to highlight why Hanabishi, as a brand, Filipinos can rely on year after year.
Key Takeaway
As we celebrate Bossing Vic Sotto’s birthday, we reflect on his enduring influence, not only as a beloved figure in Filipino entertainment but also as a trusted partner in making everyday life easier for Filipino families. Through his authentic connection with Hanabishi, he continues to be a symbol of reliability, practicality, and warmth that resonates with people of all walks of life.
Find quality appliances you can trust at Hanabishi. Our durable and reliable products are designed for everyday convenience and long-lasting performance in your Filipino home. Visit our official website today to explore our wide range and discover the perfect appliance for your family!
